Free! Why $0.00 Is the Future of Business

The rise of “freeconomics” is being driven by the underlying technologies that power the Web. Just as Moore’s law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.

There’s never been a more competitive market than the Internet, and every day the marginal cost of digital information comes closer to nothing. Wired.com.

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