- Role: Website design
- Skills: UI design, Development, Branding, Illustration
- Tools: Creative Suite, WordPress
- Duration: Two months
- Iterations: Three
toggle was a boutique gadget case company. Each case a handmade labour of love, designed to protect your precious gadgets, with a little extra personality.
The company was created to offer an alternative to the mass produced, environmentally destructive, synthetic cases that had flooded the market since the release of the first iPhone. The bet was that if people were going to be spending thousands of pounds on smartphones and laptops, they would want to give them a little extra love and protection.
toggle cases were all made from sustainable materials such as wool, upcycled fabrics and old clothing. The products were shipped in recycled “preloved” packaging too.
We liked to say the cases were “made by people, for machines”.
This was the third version of the toggle shop that I designed and built. This version was powered by WooCommerce and WordPress.
Unfortunately we had to wind the project down in 2014 as the cost per case was pushing too high to be sustainable when competing against the mass produced cases on shops like Amazon.